Cacharel To Change Name And Set Lower Price Points

Now that Cacharel has a new CEO, Richard Alibert the brand will see some changes. First of all the name will get extension ‘Paris’ and carry contemporary rather than designer fashion. The price points will be lowered by 30% to 40% with shirts costing $195 and coats $650.

The brand’s aesthetics is elegance and chic in relaxed casual silhouttes. The basic wardrobe elements come along bold prints and leather finishes. The brand’s designer duo Ling Liu and Dawei Sun created a feminine collection for Fall 2012 full of amazing prints and elegant silhouettes.

There are sweater dresses, print and leather dresses, elegant tops, cropped and printed pants and chic coats. The runway outfits are completed with the elbow long gloves, hats, and printed tights.Starting 2013 Cacharel will be named Cacharel Paris.