Joining Paul Weller, Iggy Pop and Slash, Led Zeppelin guitarist Jimmy Page is the latest musician-turned-model to star in a John Varvatos menswear campaign.
When musically-minded US menswear designer John Varvatos was casting around for a new front man to star in his latest campaign (previous ads have featured the likes of Paul Weller, Alice Cooper, Iggy Pop and Slash), after a brief consultation with his little black book, it was his "great friend", British music legend and Led Zeppelin guitarist Jimmy Page who got the call-up.
Page is pictured posing next to 28-year-old emerging Texan guitar talent Gary Clark Jr. in a series of portraits entitled 'The Master & The Young Guitar Slinger' which reveal the ponytailed rocker to be quite the brooding muse, doing great justice to Varvatos's particular brand of urban tailoring.
Shot at South London's historic Rivoli Ballroom - itself the setting for many a music legend down the years from Tina Turner to Kings of Leon - by acclaimed music photographer and documentary filmmaker, Danny Clinch, the black and white images are accompanied by a short filmof Clark Jr. playing guitar and singing at the ballroom interspersed with shots of Page cruising the South London streets in the back of a black cab.
"Jimmy Page has been a music and fashion icon of mine since 1970. He has been a major influence and I am honored to call Jimmy a friend," says Varvatos.
And as for Gary Clark Jr. who New York Times recently referred to as being 'the next Hendrix'?"[He's] is the real deal - amazing guitar player, singer, songwriter and friend. Having 'The Master' and the 'Young Guitar-Slinger' together in our campaign is a dream come true."