NARCISO
RODRIGUEZ is Woolmark's new fashion ambassador for its No Finer Feeling global
marketing campaign. The designer, who served as a judge for the 2012 US
regional stage of the International
Woolmark Prize, will also include merino wool in his next two
upcoming collections.
"I've historically
used wool as the core of my collections. This collaboration happened quite
naturally. I'm a true believer in wool and have been cutting wool on the bias
since I was in school," Rodriguez told WWD.
The 20 million
Australian dollar (£13.2 million), campaign promotes wool as versatile
material and has seen Australian Woolmark International team up with over 30
designers and brands, from Alexander Wang and Vivienne Westwood to Marc Jacobs
and Giorgio Armani. Rodriguez, whose fans include Rachel
Weisz and Katie Holmes, will assist with the
creative direction of the adverts and will take part in AWI's educational
programmes.
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