Earlier
this month, Peter Som announced that he would not be holding a fall ’13 catwalk show during
New York Fashion week. As it turns out, that was only partially
true. Som just revealed that he will be presenting his Fall ’13 collection
online, rather than live, this season. The show will air at 9:00 a.m. EST on KCD’s
outlet, digitalfashionshows.com. But Som isn’t
alone. This afternoon, KCD announced that the website, which was launched last
year exclusively for industry professionals, will also air shows for Pierre
Balmain and Alexander Plokhov. Furthermore, for fist time since the site’s
inception, the public will be able to log on and watch the Fall ‘13 collections
march down the virtual catwalks.
Considering that while a runway show lasts
about twelve minutes, the images and video from the show remain in cyberspace,
well, forever, it makes sense for some designers to go digital. And it’s no
secret that online shows can reach thousands, if not millions, of customers,
giving brands more advertising bang for their buck.
Last September, we fell in love with the Peter Som Makeup Review showed with his S/S 07 collection for New York’s Fashion Week. After such great results, naturally we couldn’t wait to see what Som had in store for F/W 07 and he did not disappoint! For his fall show, Som teamed up with esteemed make-up artist Gucci Westman (Lancome’s artistic director) to create a gorgeous look for the season.
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