Sunday, February 3, 2013

Coach To Launch Clothing Line And Expand To Lifestyle



Coach, is gearing up to expand their line. Designer Reed Krakoff, who also serves as president and creative director of Coach, has announced that the handbag and accessory company will be transitioning themselves into a lifestyle brand much like their competitors Tory Burch and Michael Kors. The reposition will include an expansion into footwear and higher price points for their handbags which avarage out to about $300.
Coach has hired former Paul Smith creative design director of women's wear to head their women's design department in preparation for their big expansions. Although, nothing has been confirmed yet, Krakoff states:
"Instead of designing accessories to fill a need, we’re thinking more about the woman, who she is, where she goes, what is her life like and how does it feel, to move Coach from…where you think of a Coach bag, to now when you think of Coach, you will think of a woman or a man and you think of their lifestyle."

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