Wednesday, May 15, 2013

McQueen’s Global Expansion


ALEXANDER MCQUEEN will ship to 100 different countries from tomorrow, when its new-look website is unveiled.  Up until now, delivery has only been available to around 30 different destinations.


Customers from Australia, Hong Kong, Japan, Canada, India and South Korea will be able to shop online from the first time - alongside many other new locations. The shipping expansion coincides with the launch of several new localised-language versions of the site, allowing customers to browse in French, German, Italian and Japanese.


The site's redesign will provide a "more cohesive vision and clearer navigation" for visitors - across both the Alexander McQueen mainline and McQ diffusion brands - and, as well as an e-commerce offering, will feature archive catwalk stills, videos, lookbook imagery and advertising campaigns.

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